the catalyst is an independent design company providing a wide range of quality creative services ranging from creative solutions, content creation and development, through identity design, typography, photography, graphics and animation, to designing and producing complex interactive sytems for the internet and other computer media...
thought, intelligence, design, visual communication, interactive systems, beauty, integrity.
the catalyst is an independent design company, founded and spearheaded by Mason O'Dell, and supported by various other independent creative entities (see collaborations).
Mason is a creative thinker and eclectic designer working in areas ranging from content creation and development, through identity design, typography, photography, graphics, and animation, to designing and producing complex interactive sytems for the internet and other computer media...
A practising freelance designer for 14 years, with seven years of education in graphics, information design and interaction design, experience in a wide range of creative areas, and a worldly and diverse background...
When not practising design, Mason is closet scientist and environmentalist, tai chi student, and regular visiting lecturer for the BA Content Creation and BA Interaction Design courses at Ravensbourne College in London.
"animator","artist","artworker","beach bum","brand consultant","calligrapher","camp fire technician","cartographer","closed system ecologist","college lecturer","conceptual architect","developer","diplomat","dreamer","environmentalist","fish spotter","free diver ","gardener","grammar school boy","graphic designer","hippy","idealist","identity designer","information architect","installation designer","interaction designer","interface designer","journalist","jungle boy","macintosh technician","marine biologist","marketing consultant","mathemetician","minimalist","navigation designer","nomad","perfectionist","photographer","photographic retoucher","photoshop monkey","programmer","public relations","researcher","scapegoat","scriptwriter","scuba diver","shape maker","snowboarder","software tester","taoist","tea lady","team player","team coach","tree hugger","typographer","underwater photographer","website designer".
form amplifies message... form empowers function...
inspiration and intelligent design, bringing expression and functionality to your ideas...
design, graphic design, creative thought, web design, catalyst, mason o'dell, interactive, art, photography, inspiration, evolution, typography, graphics, flash, animation
inspiration : conception, vision, thought, genesis, divination.
creative solutions
concepts
copy writing
script writing.
the cornerstone of any worthwhile project, product or service is a clear, useful and insightful idea. there are many of these 'rough diamonds' floating around in the minds of people all over the world, but the key to their success and manifestation lies in the ability.
articulating the idea in the clearest and most dynamic form, through mediums most likely to attract the attention of your potential audience.
formulating creative solutions to obstacles that stand in the path of its growth.
expansion: growth, incubation, development, nurturing, structure.
content generation
research/sourcing
consultancy
content development
strategy
developing ideas, structuring.
form : design, expression, distillation, representation.
identity systems
information architecture
information design : maps, charts, diagrams, signs, symbols, typography.
by distilling the essence of the idea, its content, function, and personality, we excel in creating identity systems and branding strategies to express your message in the most dynamic and appropriate manner.
information architecture and editing prepares your message for its application and audience, so that it can be recieved in the most efficient and effective form.
application : production, function, communication, manifestation.
imagery : photography, video, illustration.
print : stationary, brochureware, press ads, packaging, artwork, magazines, books, pitch documents and proposals.
moving image : animation, title sequences, visual effects.
interactive : internet, intranet, extranet, presentation tools, cd-rom, dvd, ecommerce, hosting.
once your idea is pure of form, clear and well structured, it can be manifested into a combination of mediums according to your communications strategies and needs. we provide an endless range of high quality creative services, encompassing information design, imaging, graphic design, moving image design, interactive design, web hosting, installations and spaces... we strive to create harmony, functionality and beauty in the application of your message throughout the media spectrum.
evolution : life, metamorphosis, adaptation, growth, expansion.
brand evolution, databases, web development, tracking and engaging the audience.
time changes everything, and as your message grows and develops, its image and application should be able to respond appropriately, and without loss of recognisable form or character.
we can plan and manage the growth and development of your image and its applications, to match physical growth and diversification, reflect marketing strategies, or even adjust to the seasons. we can also help develop existing ideas and their identities to a higher standard, and allow them to shine...
we also provide systems to allow you to quickly and efficiently update your on content on the web, collect audience data, generate and archive content, as well as providing ongoing support for all your visual communications.
"http://www.mountainriver.org.uk" ,
"http://www.mountainriver.co.uk" ,
"http://www.rummages4wood.com" ,
"http://www.clearcreations.co.uk" ,
"http://www.kenaiso.net" ,
"http://www.meedja.co.uk" ,
"http://www.henrycharles.com" ,
"http://www.smartshillstudios.co.uk" ,
"http://www.interactivelabs.co.uk" ,
"http://www.rave.ac.uk" ,
mason@thecatalyst.info ,
07780 900328 ,
http://www.thecatalyst.info ,
design, graphic design, creative thought, web design, catalyst, mason o'dell, interactive, art, photography, inspiration, evolution, typography, graphics, flash, animation